I was looking around at a few websites today and I noticed that the Kennedys Jewellers site was having a makeover, and I suspect it is going to have an Ecommerce store which is not before time. In this day and age to have a business such as a Jewellers or a Watch Shop and not be selling your products online is little short of crazy.
If you are only selling direct from your shop you could be missing out on customers from every far flung part of the world you can think of, from Kazhakstan to Samoa, and so this about turn by Kennedys Jewellery Store is long overdue.
People are used to buying goods and services online now, they no longer see it as a risk, and so if you are an established and respected business by promoting your products through your website and your social media channels etc you can really make a killing and take your business to the next level.
Ecommerce stores are fairly easy to set up these days, you just need to find a web developer who creates these types of stores and get yourself a payment processor that will process all on the online purchases for you. Many businesses start with PayPal initially and then move onto other methods at a later date.
But once you have your website all set up with your online store that is not the end of your work, you need to then actively promote this store by ensuring you have your site properly optimised for all your keyword terms and you need to work hard at connecting with potential customers on all the social media channels such as Facebook, Twitter, Pinterest etc and drive these people back to your website.
You can also work at building high quality backlinks to your site which will both drive traffic to it and also it is likely to help you achieve higher Google rankings for all your keyword terms.
And finally, a word on Kennedys Jewellers & Watch Shop this is a great store with a wide range of quality branded items so just keep an eye on their website.
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